It is not possible to express how desperately I coveted a bottle of Love's Baby Soft cologne when I was ten years old. My want was fueled by the brilliant ad campaign that managed to successfully (and I daresay inappropriately) target girls ages 8 to 18. We were bombarded by Love's Baby Soft at every turn.
Today's market is inundated with tweenie products and we parents indulge the whiny cries to purchase bottle after bottle of Very Berry Sparkle Fruit Body Spray way too often. Back in the day, it was different. Love's Body Soft was THE product and obtaining a bottle of it was a major coup. I cherished mine.
The cologne was the olfactory equivalent of Dreft laundry detergent, albeit a bit more mellow. It smelled like, well, baby. Obviously that was the point, but I didn't like it. Hence while owning Love's Baby Soft was the object of my deepest desire, actually using it was a different story. My ten-year-old self found this profoundly unsettling.
Nonetheless, I would occasionally step into my room, remove the cap from the phallic-shaped bottle and sniff the contents by way of reassurance: Yes, you own a bottle of Love's Baby Soft. Yes, it smells like this. No, you don't have to use it. I would recap the bottle and furiously polish its glass against my crumpled tee shirt until it gleamed like new before setting it back upon my dresser.
The Love's Baby Soft jingle was a simple lilt: Love's BAY-bee Soft!
Love's Baby Soft has been reincarnated by any number of enterprising entities, including the dubiously named Pink line by Victoria's secret.
This is my daughter's Twinkled Pink soft & dreamy Shimmering Rollerball.
Although she hasn't touched it in eons (it smells a bit like cotton candy), it sits upon a small glass shelf in the bathroom we share because (as I have just realized while penning this post) it reminds me of the bottle of Love's Baby Soft I owned as a tween.
Behold, dear readership, the power of Love's Baby Soft, which spans nearly four decades despite its abject failure as a cologne--at least in my world.
I have a sudden urge to procure a tube of neon blue mascara.
Thanks to **twinkly sparkles** for inspiring this post.
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