Emerging as one of the most remarkably symbolic voices of the early 1980's language deconstruction movement, April Wine released its tenth album, the whimsically titled Power Play, which included the devastating single "If You See Kay" in July 1982. Harmonic and occasionally vague in its conception, the subliminal message of the primal and consistently textural post-crush operatic love ballad unleashed a veritable tsunami of theretofore confined oral expression. An entire generation reveled in this crystallizing moment.
"Dudes just totally spelled f-u-c-k on the radio!"
To further embolden the undeniable premise, the groundbreaking video burst onto the scene with a crescendo of subliminal visual references that rounded out at the 3:20 mark when flash cards dared to replace the title words "you" and "see" with the letters U and C, thereby fearlessly glancing off the actual spelling of one of the "dirty seven" on television screens from coast to coast, and prophetically previewing today's abbreviated text speak. To call the orgiastic climax a simple "debut" denies its galvanizing impression.
While never conceding detail to realization, "If You See Kay" endures with quiet exaltation. As the effort nears it's 30th anniversary, its tangential message still evokes staggering echoes of not only its historical benchmark, but of its heroic (albeit circular) delineation of perceived and imagined boundaries.
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